ellevate: the future of artist management.

Our mission.

Co-founders Charlotte and Jasmin have worked together as artist manager and artist for 10 years. Their journey has been a long and winding one and they have seen all sides of the music industry. From major label to completely independent, building a business that worked for them.

ellevate was born with a mission to create a world where artists have access to support, resources and community at every stage in their career. We’re the next generation of artist management. ellevating tomorrow’s headliners, today.

The team.

  • Charlotte Caleb

    Charlotte Caleb

    FOUNDER / CEO

    Charlotte has a Law LLB from King's College London and LPC from BPP Law School. She has been an Artist Manager for 10+ years where she worked with countless teams of creatives and is a recipient of YouTube x MMF Accelerator Fund. She spent 3 years at Jukin Media, a viral video management company. This was followed by 3 years at AWAL forming the first BI & Data Department at the record label. She was a driving force in using data to drive business decisions for artists and managed the technical migration of data when AWAL was acquired by Sony.

  • Jasmin Tadjiky

    FOUNDER / CHIEF CREATIVE OFFICER

    Jasmin is the creative genius behind the artists TĀLĀ and Lil Yamaha. Jasmin attended the prestigious BRIT School and was signed to labels Aesop and then Columbia Records. She is a well respected producer, visual art director, vocalist and songwriter. She has composed music for brands such as Apple, Adidas, Missoni & Bose and was selected as part of Dazed100’s most influential creatives. She recently Executively Produced the 4th Studio album for US artist BANKS. She understands the creative experience fully and what it means to make a living from music.

  • Ralph Cadzow

    Ralph Cadzow

    FOUNDER / BRAND & CULTURE

    After attending Point Blank Music School where he studied Production and Sound Engineering, Ralph has worked in a variety of capacities within the industry. He loves being creative in his work and watching projects come to life.